Building Products
That Matter
Product leader with a builder's mindset. I turn complex problems, from privacy to AI, into products people trust.
Let's talkWho am I?
I am VP Product at Usercentrics, based in Denmark, where I lead the product organization and set the
direction for our privacy-led marketing platform across multiple product lines. I joined before the
company's merger and have grown with it through several product leadership roles as it scaled to
€100M+ ARR.
I started as the first dedicated product leader, building the product team and owning core products
like our Consent Management Platforms (CMP) and Server-Side Tagging (SST), then moved into product
strategy to help expand beyond a single-product business. Today I lead a team of 25+, focus on
portfolio expansion and key ecosystem partnerships, and am bringing AI-assisted workflows into how we
discover, scope and build products. My work sits at the intersection of product, technology,
regulation, and market dynamics.
A growing part of my work is exploring privacy and consent for AI-powered experiences, such as
assistants and agentic workflows: how consent requirements are declared, how user choices are
captured, and how those signals are respected across downstream systems at scale.
Alongside my role at Usercentrics, I occasionally advise on product strategy, portfolio design, and
product leadership. If you'd like to talk about privacy tech, platform thinking, or how I can support
your organization, I'm happy to connect.
What I bring
Product strategy & portfolio
Shaping where a product line goes next, and deciding what not to build.
Building product organizations
From first product hire to leading product leaders, with modern discovery and data-driven practices.
Privacy & AI
Consent, regulation, and trust in data-driven and AI-powered products.
Hands-on & data-driven
Close to engineering, analytics, and the code, and bringing AI-assisted workflows into product work.
What I Offer
Discover how I can help you achieve your goals through tailored services:
Consulting & Advisory
Providing strategic product management consulting to help your business develop impactful products and achieve growth.
Coaching
Empowering product managers and leaders as well as teams with actionable guidance and support to unlock their full potential.
Speaking
Delivering insightful talks and workshops on product management, leadership, innovation, and team building.
What People Say
Here’s what colleagues and collaborators have said about working with me: